SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is that the method of optimizing on-line content in order that a search engine likes to indicate it as a top result for searches of a particular keyword. In addition, it is a good way to increase the quality of the website by making it user- friendly, quicker and easier to navigate. SEO can also be considered as a framework since the full method contains a variety of rules (or guidelines), a variety of stages and a collection of controls. At IQRA we offer complete Search Engine Ranking Solutions that assure Higher Visibility of the Website and Higher Search Engine Ranking.

Why IQRA Innovators?

Work with us to improve your organic search engine ranking
*We assist you to increase the visibility of your web site
*Increases organic traffic to your site
*Best SEO practices for results, leads and conversions
*Cost effective ROI marketing effort
*Reach the right online target audience with minimum efforts

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SEARCH ENGINE OPTIMIZATION PROCESS

Discover

Our first step is to understand your business, needs, and goals. Then evaluate your strengths and weaknesses, compared to your top competitors.

Strategy

At a high level, we will work with your team to ensure your organization’s goals are met through customer journey focused search strategies and ongoing planning.

Optimization

Google is becoming more intelligent and just adding keyword rich content will not help you rank on first position after recent algorithmic updates. Analysis is done in this phase.

Content

We write all the content and load it with important keywords we researched. This leads to the next step in the process of successful search engine optimization of your website.

Reporting

Search Engine Optimization report gives an overview of how a website is performing in search engines. And certain actions are taken o improve the ranking.

Social Media Marketing

smm

We offer full-service social media management services. Transform your social media presence with high-quality content, daily activity, and increasing followers. A goal to drive customers, grow your audience and expand your reach. Our social media marketing management covers all aspects of developing your social presence while showcasing your  company’s personality.

IQRA Innovators Social Media Marketing service includes

*Facebook Marketing
*Instagram Marketing
*LinkedIn Marketing
*YouTube Ad Marketing

Social Media Marketing Process

Identify Objectives

The first step in social media marketing is to establish your objectives and goals. We learn what customers want and how they behave/interact with your brand. To a large extent, understand the market forces at play that help to achieve success.

Setup Accounts

Once you’ve decided which networks to focus on, it’s time to create your profiles or improve existing profiles so they align with your strategic plan.
Make sure you fill out all profile fields.
Use keywords people will use to search for your business.
Use images that are correctly sized for each network.

Gather Content

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Post and Share

This is the final step in social media marketing  process. Once everything is setup then it can be posted in your account.

Pay-Per-Click

Pay Per Click is the process of getting website traffic by Paid Advertising. PPC is the most effective and result focused part of digital marketing. We provide best paid advertising services. We specialize in using platforms like Google Ads, Facebook, Twitter, LinkedIn, Yahoo, Bing, for advertising.

IQRA Innovators Pay-Per-Click service includes

*Search ads
*Display Ads
*Re-marketing
*Google shopping ads
*Mobile Ads

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Pay-Per-Click Process

Research Phase

Website Research
Competitor Research
Target Location Research
Bid Research

Campaign Setup

Account and Goal setup
Drafting and Copy
Budget division and Bit setup
SEO landing pages

Initial Performance Review

Check, Impressions, clicks, Bounce rate
Review quality score & conversion
Make changes in Ad copy
Optimize landing pages

Account & Web page optimization

Updating negative keyword list
Overview search terms
Changes in match types
Optimize pages for conversions

Regular review and Updates

Experimenting with new keywords
Calculating CPI and ROI
Updating Bids
Removing overlap of keywords

Let’s chat about your project

Contact Us

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